360° configurator or viewer
Usually refers to an online widget/application that allows the user to preview and interact with products in 360° view.
The main two approaches are render-based and 3D-based. With the render-based one, you are essentially creating an illusion of 360° spin by rendering 36 or 72 packshots of the product over a white background from different angles, essentially rotating the product by x° each frame until you reach full revolution.
The 3D-based one utilizes webGL rendering to load in an actual 3D model and allows you to rotate across all the axies and zoom in and out – perhaps to even add an animation loop if you wish to. On top of that, it is really easy to combine it with web-AR functionality.
The downside is slightly worse material quality due to restricted lighting setups of the framework.
Creating stunning interiors & exteriors that impress customers and drive the sale.
3D modeling from image, sketch or concept. Get your 3D files for designers and architects.
Product imagery usually isolated over white, grey or transparent background.
Adding dynamism in presentation in order to fully showcase their potential.
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