Animation is a sequence of images stitched together to create a short movie clip. Or along one – depending on what the client needs.

In terms of possibilities, they are almost endless in terms of what can be done: from moving parts, changing colours, materials, lighting, decor, assembling and exploding the products, cinematic camera movements, transitions and literally anything else you can think of.

Truth be told, animations are very intense in terms of hardware taxation and require much more time to render than regular 3D visualizations. For example, instead of rendering a stillframe with 10 seconds long animation, you have to render 300 frames if you are aiming for 30fps. That is almost like rendering 300 3D visualizations.