Rendering engine usually happens to be something like an “add-on” to the 3D software that helps compute the lighting and physical properties of the materials used in a more photorealistic way than the default renderer that comes with a given 3D software. Common rendering engines are Corona renderer, Vray, Redshift, Fstorm, Lumion, Octane or Cycles (proprietary of Blender).
There are two types of renderers: raytracing ones (mentioned above) that utilize actual calculations of lightrays hitting the surfaces and adjusting the look of the image based on physical properties of the materials (such as diffuse, bump, displacement, roughness etc.) and the other group – real time rendering engines such as Unreal Engine, Eevee in Blender or Unity.
Those are most commonly found in game industry and rely primarily on quick approximations of shadows, pre-set (baked-in) lighting and other memory-saving procedures.
Creating stunning interiors & exteriors that impress customers and drive the sale.
3D modeling from image, sketch or concept. Get your 3D files for designers and architects.
Product imagery usually isolated over white, grey or transparent background.
Adding dynamism in presentation in order to fully showcase their potential.
AR Visual x Kasthall
Discover details of a new collaboration with a Swedish high-end carpet manufacturer. ...Read more
Long-term cooperation with Margaritelli S.p.A.
We are honoured to announce long-term cooperation with leading flooring producer Margaritelli S.p.A. ...Read more
AR Visual x Designheure
We are proud to announce a new collaboration with a well-known France lighting studio, Designheure. ...Read more
We have launched a new Press section
Browse through it to see how AR Visual's work helps our partners to gain visibility in respected journals worldwide. ...Read more
Complete guide to 3D visualizations: A preview
Read the preview of our e-book on 3D visualizations and find out more about the benefits and advantages of this service. ...Read more
8 reasons to invest in 3D visualizations
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Living Divani Virtual apartment: an opportunity to showcase the entire collection interactively at the same time
AR Visual’s team of art directors, 3D visualizers, designers and developers was able to create a stunning presentation tool for one of the top Italian furniture manufac ...Read more
AR Visual is amongst fastest growing companies in EU
The leading online publication EU-Startups has selected AR Visual to feature amongst the top fastest growing startups to watch in 2021. ...Read more
Glimakra: An opportunity to diversify quickly
Thanks to the skills and experience of our 3D modellers and designers, we were able to help our partners to quickly penetrate a new market. ...Read more