Usually a preview of 3D visualization, something like a draft. However, clay render does not contain any textures or materials (unless specified otherwise).
Most of the time, you would be seeing the scene and all the items in it with just a plain white or grey material applied. Clay render is sometimes a quicker way of approving the light, composition or product positioning since the materials and their physical properties do not have to be computed and accounted for in the preview render, which sometimes might save a bit of time when client is in a hurry.
Since clay renders do not contain materials, any light cast or bounce or perhaps any major reflection and refraction issues might not be present and thus we strongly recommend going with fully textured drafts instead of clay ones.
Creating stunning interiors & exteriors that impress customers and drive the sale.
3D modeling from image, sketch or concept. Get your 3D files for designers and architects.
Product imagery usually isolated over white, grey or transparent background.
Adding dynamism in presentation in order to fully showcase their potential.
Long-term cooperation with Margaritelli S.p.A.
We are honoured to announce long-term cooperation with leading flooring producer Margaritelli S.p.A. ...Read more
AR Visual x Designheure
We are proud to announce a new collaboration with a well-known France lighting studio, Designheure. ...Read more
We have launched a new Press section
Browse through it to see how AR Visual's work helps our partners to gain visibility in respected journals worldwide. ...Read more
Complete guide to 3D visualizations: A preview
Read the preview of our e-book on 3D visualizations and find out more about the benefits and advantages of this service. ...Read more
8 reasons to invest in 3D visualizations
3D visualizations are a great tool for furniture brands to obtain stunning presentational material to showcase their products. ...Read more
Living Divani Virtual apartment: an opportunity to showcase the entire collection interactively at the same time
AR Visual’s team of art directors, 3D visualizers, designers and developers was able to create a stunning presentation tool for one of the top Italian furniture manufac ...Read more
AR Visual is amongst fastest growing companies in EU
The leading online publication EU-Startups has selected AR Visual to feature amongst the top fastest growing startups to watch in 2021. ...Read more
Glimakra: An opportunity to diversify quickly
Thanks to the skills and experience of our 3D modellers and designers, we were able to help our partners to quickly penetrate a new market. ...Read more